Public Relations


May 2020

Search Engine Optimisation (SEO) is like baking the perfect Victoria Sponge. There is a mixture of cooking methods available with the same ingredients. Find a method best suited to your cooking skills and you get the perfect bake!

Every website should be treated differently when it comes to organic optimisation. The goal is to increase your presence on Search Engine Results Pages (SERP) like Google and Bing. Achieving non-paid traffic to your website that generates valuable leads and increases brand awareness is just one delicious benefit from a successful SEO strategy.

We’re being found on Google and getting new customers. It’s great!

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Does my website need SEO?

Short answer: yes. Long answer: if you’re not optimising a website for SERP, then there’s not much point in you having a website. You want to be found when potential customers are searching keywords within your area and industry. A task like reviewing and rewriting website copy with high-volume keywords can help.

But it is so much more than just keywords. Its strategic methods applied with KPI’s, average customer value and key demographics considered. These require time, tests and teachings from what works best for your digital presence. In a nutshell, SEO doesn’t provide quick wins but long-term results that’s valuable to your company

If you are looking for more immediate results, why not check our Google Ads service?

Ready to work with us?

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How We Work?

• Audit your online presence to see what you are currently doing.
• Research and present a strategy on what you should be doing.
• Applying that strategy, monitoring the results and continuing optimisation

What we need from you

Goals: What do you want to achieve from SEO? Is it sales, leads, awareness? This will help us to create a bespoke strategy for you.

Feedback: Are you feeling a positive change with increased leads? Is there a service/item you want to focus on? We’re only ever a phone call away.

Pragmatic: Search engines like Google keep part of their ranking algorithm top secret, so while there’s no guarantee you’ll be pole position, you will see traffic that’s meaningful to you.