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You may already write blog posts and news items on your own website, but they probably aren’t going to cut the mustard when it comes to reaching a wider audience. A press release needs to have an engaging hook, a killer angle that everyone wants to read, whether that’s in the pages of a newspaper or magazine or on a website.

You may already know the story, but it may be that you have overlooked a line that we know will appeal to an editor. We will help turn your seed of an idea into a compelling read. And we don’t mean putting meaningless spin on it. That’s just not us.

And if you don’t know the story, we’ll find it for you through chatting about your business and proactively looking for a captivating read. What we won’t do is circulate meaningless puff.

A word of caution, though. Try not to confuse advertising with a press release. If you have a specific message that you want total control over and you need to guarantee inclusion, you’ll need to pay for an ad. Sorry, but them’s the rules.