Public Relations


Frequently Asked Questions

Our FAQs will give you answers to the most frequently asked public relations, digital marketing and social media questions.

If you can’t find what you’re looking for, please contact our team on 01763 274674.

What are the benefits of PR?

The art of third-party endorsement for your brand. PR builds credibility, reaches new audiences and enhances existing customer relationships. Typically PR or ‘earned media’ is often far more cost effective than advertising or ‘paid media’.

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What is crisis communication?

Navigating negativity with minimal or no damage to your brand. Your organisation should have an crisis communications plan in place to deliver a strategic approach to corresponding with staff and stakeholders during a crisis.

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Why should I hire a PR firm?

A PR firm will be able to draw on years of experience to formulate a strategy to drive your brand forward.

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How do I find the right PR firm?

At Strand, we have PR professionals and former journalists in our team. It’s important to assess the skills of the team you are employing to ensure they align with your brand. Ask for case studies and don’t be afraid to be upfront with your expectations.

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What are the benefits of media training?

Media training will help to boost your confidence when it comes to public speaking, prepare you for challenging media questions, define key messages, take control of an interview and feel prepared. It is also a key tool to ensure you are not taken our of context or misquoted.

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What does a PR strategy look like?

We believe that your PR strategy should be a concise document that can be both proactive and reactive. It shouldn’t be endless streams of bumpf that you’re never going to read. Our PR strategy documents include a press plan and key messages document.

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How do you measure PR success?

The success of your PR campaign will be shown in a monthly reporting including statistics and analytics for all media placement and social media successes.

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Can I work with you for a one-off project?

Yes! While we know that long-term relationships deliver greater and more meaningful results, we also work with companies requiring one-off brand projects, audits, websites and more.

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How will I know if my campaign is successful?

Prior to starting work, we will outline the Key Performance Indicators (KPIs) for the services we will provide to ensure that regular reviews provide benchmarking opportunities to regularly assess results.

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What are the benefits of digital marketing?

All forms of digital marketing are measurable. You will have visibility on what digital marketing tactics are delivering results, and which don’t. Digital marketing is a great tactic to employ for lead generation and brand awareness.

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How much should I spend on PPC?

This varies between industries due to an increased cost per click. If your industry is extremely competitive online, you should look at allocate a minimum spend of £600 per month.

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What does digital marketing mean?

Digital marketing includes activities such as:

  • Search engine optimisation (SEO)
  • Pay per click (PPC) advertising on platforms such as Facebook, Google, Bing, Instagram and so on
  • Content marketing
  • Social media marketing
  • Digital PR
  • Display advertising

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What is social media marketing?

Social media marketing or SMM is all about sharing quality content on to social media networks to assist in your overall strategy. From Facebook to Twitter, Instagram to Pinterest, YouTube to LinkedIn, our team will work with you to position your brand on the most applicable networks.

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How will you manage my social media?

To be an effective social media manager, our team will invest in getting to know your business to become the voice of the brand online. The creation of a social media strategy and management approach will give visibility on day-to-day activities. We also encourage clients to set up a WhatsApp group with us to share day-to-day content with ease.

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Should I be advertising on social media?

Social media advertising can be a very effective way of driving traffic to your website and ultimately increasing enquiries. From Facebook ads to LinkedIn Sponsored Content, there are many ways to use social media advertising to achieve your objectives.

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How can I improve the performance of my advertising campaign?

Successful campaign management is rooted in the optimisation of your campaign, keeping a close eye on budget, refining your ads and making consistent changes until you start to see results.

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What are the benefits of SEO?

Search engine optimisation (SEO) is a long-term investment that seeks to organically increase leads and the quality of them, increase visibility, build brand credibility and provide measurable results.

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Our FAQ section might not have the answer you’re looking for right now but our team certainly will. If you need answers, call us on 01763 274674 or email info@strand-pr.co.uk