NEWS
Make a plan with a difference in 2024
January 2024
Reading time: 3 minute(s).
Hello 2024! And happy new year to everyone.
It’s that time of year when new plans are set into motion. Which, for us here at Strand, is very exciting.
However, as we look forward to the next 12 months, we wanted to stop and take a minute to highlight some key things to consider for your marketing and comms planning.
Smaller steps allow you to be much more accurate with where the budget is allocated
Contact us nowDo something really well
We’ll often talk to marketing managers or business owners who are keen to push for more activity, but don’t quite know where to start. If you create a 100-page strategy with leverages, segmentations and lots of tactical activity, the chances are it’ll serve your business better as a doorstop than plan of action.
So, don’t do that.
What you should do is prepare to test. Start with a few key activities and test, test, test. Review the organisational objectives, ensure your activities and anticipated ROI are aligned and then go for it.
Smaller steps allow you to be much more accurate with where the budget is allocated.
Do put the customer at the heart of the story
You probably expected that from a marketing and comms agency, but it’s true. You telling me you’re great really is just an advert. But if your customer says it, you’ve got yourself some third-party endorsement.
If you’ve previously collected testimonials in written form, try something new this year. At the very least, get a professional photograph of your team member with that customer at their premises or invest in video.
We’re ever sceptical of reviews online, so make yours stand out.
