Be prepared to up your PR game for 2023
Reading time: 3 minute(s).
The PR landscape is constantly evolving.
Publications are becoming more selective as they pursue clicks, while readers are just as likely to find their news from a social platform than a newspaper.
What was once considered news may no longer grab the attention of a busy editor and being able to put your brand front and centre becomes an ever growing challenge.
So, what can businesses do to reach their target audience through local, national or trade press?
Be prepared to ask yourself some tough questions and be honest with your replies. Is this genuinely a story? If I was a consumer, would I be interested in this? You can save yourself a lot of wasted effort if you concentrate on the content that you know will land.Contact us now
DO your research
If you’ve identified a publication that you believe is the right fit for your brand, take a close look at the articles they are already publishing.
Do they have a certain style? And would your narrative fit their requirements? Take a look at their editorial guidelines and be sure your brief ticks the boxes.
DO think outside of the box
Organic coverage is always the dream, but if you have key brand messages to share with your target consumers, consider opting for a different route. Newsletters are the ideal way to reach your audience directly. If they are on your mailing list, you already know they have an interest in you.
Leverage this to your advantage. But be strategic; no-one wants their inbox flooding with messages they aren’t going to read.
If you require any help with your PR, our team includes former journalists who will be happy to discuss your requirements. Give us a call.