Copycaterpillars – Aldi's social media triumph
Reading time: 4 minute(s).
Aldi rocketed to social media stardom this week following a legal dispute over the nation’s favourite celebratory chocolate cake.
We’ve taken a look at how this digital dispute broke out, some of the best tweets shared and how you can look to harness the power of social media for your organisation.
It’s also vital that we point out, at Strand PR, all caterpillars are of equal deliciousness and we do not favour one over the other. Although, if we were pushed, Cuthbert might possibly get our vote.