How to fight fake news and misinformation
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Fake news has the potential to cause serious harm to a business. While competition is always healthy and helps keeps a company on its toes, post-truth attacks from a rival firm can cause serious harm, both directly and indirectly.
A business cannot control what is said about them, whether that be misleading information, an accidental error or an out-and-out lie. They can, however, control the response in mitigating the impact of the false reporting or misinformation which could potentially damage the brand.
Here are a few tips to protect your company and its reputation in the face of fake news.