NEWS
Make the switch to GA4
July 2022
Reading time: 3 minute(s).
Marketers love data. We love data. Everyone loves data.
So, imagine, just for a second, how you would feel if that data suddenly went … pfffttt – and disappeared in a cloud of smoke.
If you don’t make the switch to the new version of Google Analytics, that’s exactly what is going to happen in just 12 months’ time.
The majority of digital specialists on marketing teams will be aware that GA4 is the new kid on the block – but, not everyone is aware that making the switch from GA3 (Universal Analytics) needs to be treated as a priority.
What do I need to do?
To avoid losing existing data when Universal Analytics shuts down, you need to set up GA4 sooner rather than later, but it’s not a one-size-fits-all system, so you need to look at the various accounts you are currently tracking.
It’s recommended that you don’t make a complete switch to GA4, but integrate it alongside Universal Analytics. Development of GA4 hasn’t yet been completed, so having the two versions running concurrently will ensure you don’t miss out on certain capabilities.
How we can help
Google has helpfully created a 12-step guide to take you through the process with clear instructions to help you seamlessly integrate GA4. But, like assembling flat-pack furniture, while the instructions make it look easy, the reality is misplaced screws, doors on back to front and many, many arguments.
The alternative is to seek help from someone who knows an allen key from a flat-head screwdriver…and it’s the same with GA4. Talk to us to find out how we can help you make the transition without losing any key data.
We will:
- Create and configure GTM container
- Install GA4
- Configure all events and conversions
- Create your remarketing audiences and segments
- Test and deploy
Remember, it is better to make a timetable to do it as soon as you can. From July next year, Universal Analytics will no longer be counting your numbers and that could mean you missing out on important data.
