No more cookies? Crumbs...
Reading time: 3 minute(s).
The despair in the office was tangible as word spread that there may be no more cookies.
The Garibaldis would be gone.
The digestives would be ditched.
The bourbons would be banished.
When we found out this was a plan from the golden-haired honey monster at No 10, rather than the cuddly blue one who lives on Sesame Street, our relief was short-lived.
Delight at knowing our sugary treats were not being stopped was overtaken by the realisation that if the Government has its way, all that glorious data that informs our marketing strategies will be reduced to crumbs.
For the average person, not having to click on the annoying pop-ups on every webpage visited to ‘accept cookies’ without having the gratification of a chocolate chip is a definite win. But marketing professionals are already researching ways to stop this being an out and out disaster.
But before we crack open a packet of Marylands and start comfort eating, let’s have a closer look.
What can we do about it?
At the moment, the honest answer is we don’t know. Until we see the details of all the proposals, we would just be guessing.
We do know that cookies are not the only technology used to track online activity, but digital marketers will be looking for more details emerging before they can plan a way forward.
In the meantime, we can only watch and wait – with a packet of our favourite cookies.