PR in 2021
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We owe Boris Johnson a debt of gratitude for the standard of his communication throughout the worst of the pandemic in 2020.
His confusing and incomprehensible ramblings that left us all unsure whether we had to stay in with six friends and eat Scotch eggs or go out with a bubble created by our neighbours from three doors down proved one thing. We all need clear, easy-to-understand and straightforward communication.
This didn’t come as news to us here at Strand, but it did demonstrate to our clients and potential clients the benefit of working with a PR and marketing agency that keeps the messages we share on their behalf simple and uncomplicated.
Last year may not have taught us anything we didn’t know when it comes to achieving the best results for the organisations we work with, but it did emphasise more than just the need for clear communication.
It’s a motto we should all live by, not just the Boy Scouts. A global pandemic does not come along every day (thank goodness) and I doubt any organisation could say they were ready for the challenges that COVID-19 and lockdowns brought.
But every day there are unexpected blocks put in our path – whether that is a massive data breach or an unwelcome social media response.
Organisations need to be ready to react. And the best way to be able to do that quickly and efficiently is to have a plan in place.
From shutting down a potential story to turning it into a positive, businesses need to prepare and, vitally, have buy-in from board or senior exec level.
At Strand, we will work with clients on extensive scenario planning to ensure we have an approved set of comms for all foreseeable events. We then create a structure that ensures clients know how we will work/react for any unforeseen crisis.
Build a brand
Many businesses sadly failed to survive 2020. This year will continue to be a challenge until there is a return to something resembling normality – or a new version of normal.
Creating a strong, relatable brand will improve your chances of weathering the storm. Consumers are drawn to businesses that reflect their own values.
So, create a narrative about what your business represents to engage with your potential customers. People love people – don’t be afraid to have a more personal approach.
If you’re unsure where to start, speak to us. We’ll ask the questions that will help to identify what your USP is.
No news is good news
No! It isn’t! Good news is good news and in these difficult times we all need a bit of a lift.
Have you noticed over the past year how news channels and media websites have shown some softer news items. It hasn’t been accidental – we all know we can’t escape from the trauma of 2020 and clearly, it is going to dominate the news, but it is being balanced with some feel-good stories as well.
We are all crying out for something that will lift our spirits. We have former journalists on our team that will help you share your good news story. Not only will you be performing a public service, but your organisation will be seen in a more positive light.
The landscape of 2021 is a bit of an unknown quantity. We don’t know how it will pan out. But you can maximise your chances, not only of surviving it but also of continuing to grow. And we are here to help you.
Contact us today to discuss how we can work together.