Social Media: What can we do for you that you can’t do…..for you?
Reading time: 4 minute(s).
There are some people that like to present social media management and social media engagement as a lion that only they can tame. They will talk to you about the complex nature of hashtags, follower charts, post analytics, sales templates, and how the 🥳 emoji will increase engagement by 16% when posted on a Friday afternoon if wearing odd socks.
Now, while we’re not questioning the legitimacy and benefits of all of the above – with the exception of the odd-sock thing – the truth is that social media management is something you can do yourself. A bit of research, a YouTube video or two, and a look at how your peers go about things, and off you go.
It’s the same story when it comes to cutting your own hair, changing a car’s cambelt, or performing a dental procedure on a tiger with hay fever, just because you technically have everything you need to get the job done doesn’t mean you should do – and one slip and you’re in big trouble.
There’s no doubt you’ll have your own social media accounts, whether it’s Facebook, Twitter or Instagram, so you’ll have a grasp – whether loose or firm – of how it all works. So, rather than handle your company’s social media accounts yourself, or ask a member of your team to take 30 minutes a week to post a few pictures on Instagram and a blog to LinkedIn, why should you enlist the services of an agency such as ourselves to do it for you?
We don’t like to blow our own trumpet, and with the help of our fantastic clients we don’t usually have to – but we’re good at what we do. When it comes to social media engagement, one area in which we’re able to help our clients truly stand out from the crowd is our creativity. As well as crafting content that pushes your brand’s message in the right way, it will be presented so that people actually want to engage with it, rather than losing it in the crowded market of generic content. We don’t do generic industry posts. At Strand PR, we understand that you have to raise a few eyebrows to catch the eye.