Public Relations


Team Strand step to it for Steptember

October 2020

Reading time: 3 minute(s).

One minute you’re being brought a huge box of Krispy Kreme doughnuts, the next you’ve realised you and your colleagues have signed up for a challenge that has you walking the dog four times a day and embarking on the occasional Wednesday evening jog to Milton Keynes and back.

That’s the story of our relationship with the Rooprai Spinal Trust (RST).

Get stepping for Steptember

Last month, the team here at Strand PR took part in Steptember. The event, run throughout – you guessed it – September, saw the Rooprai Spinal Trust competing against a team from Spinal Research in a battle to record the most steps throughout the course of the month, raising money and awareness of two fantastic charities working to change the future of spinal cord injury.

And we’re delighted to say that Team Rooprai Spinal Trust WON!

We finished ahead of Team Spinal Research, with the team covering over 67 MILLION steps throughout the month of September, Team Strand weighing in with more than 2.5 MILLION of our own steps, 475,221 of which were recorded by our founder, Laura. Spare a thought for poor Hugo.

All of this effort, from everyone competing in the challenge, has now helped raised over £5,000 for two amazing charities.

All for a good cause

While we like a biscuit or two here at Strand HQ, as any of you who have visited our offices at the beautiful Cokenach Estate can vouch for, we’re not afraid to dig out our running shoes for a good cause, and RST is worth every step and penny!

Having been introduced to co-founder Andy Uttridge at an event, our next meeting happened when he turned up with a box of doughnuts.


Well, we’re not saying we’re open to bribes when working out which charities we want to support, but we are saying a big box of doughnuts certainly won’t hurt.

The fact is, once you’ve met the team behind Rooprai Spinal Trust, learned Marrianne’s story, and seen the work they do, you’d agree to crab crawl up Ben Nevis never mind dig out the Fitbit from the back of the draw you keep things you have *absolutely* no need for and do a bit more exercise than usual for a few weeks.

From burgers to ball gowns

Since first meeting the team at RST, we’ve worked with them on a number of events, including the Hertfordshire Burger Eating Contest; held at The Fox and Duck in Therfield, with participants competing to eat a four-pound burger. Speaking from personal experience, not an easy challenge, but a decent way of saving money on food for the proceeding week.

Having first met founders Marrianne and Andy in 2018, we’ve been lucky enough to attend the famous and extremely glamorous RST Ball on a couple of occasions. At these amazing events, we’ve seen first-hand the incredible work they do, and have been lucky enough to meet some of the inspirational people RST have helped during their ongoing recoveries from spinal injuries.

For more information about Rooprai Spinal Trust, visit rstrust.com.

October 2020 | Adam Mclaughlan