Digital Account Manager

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Job description

Job type: Full-time
Salary: From £35k dependent on experience

As a Digital Account Manager, you will join the team to expand and strengthen digital marketing and paid search services.

As well as preparing strategies that maximise results, you will also be responsible for managing client budgets and overseeing the production of reports.

You will thrive in a fast-paced, client-facing role that requires you to identify as well as react quickly to opportunities, take advantage of new trends and most importantly, deliver clear ROI on PPC spend for multiple client accounts.

About you

Passionate – You’ll be an avid supporter of the team and your clients
Ambitious – Looking to help propel client success and success for the agency as a whole
Curious – You’ll have a thirst for knowledge and use this curiosity to deliver incredible outcomes
Customer-focused – You will be a highly organised person with great attention to detail who thrives on developing and maintaining close relationships with clients

And finally, a cracking human being. We’re all about people at Strand PR.

Benefits

The important stuff

25 days holiday a year plus bank holidays
Pension contributions
Regular social events

Wellbeing

Two mental health days per year
Annual mental health workshop
Healthcare top up which includes up to:
£180 for dental cover
£180 for optical cover
£500 for therapy treatments (physiotherapy, acupuncture, chiropractic, homeopathy, osteopathy)
£75 for chiropody treatments
And much more for you and your children too

Your development

Training and development in your specialism
Access to industry courses
Scope to develop in the role and progress through the organisation

Location

Beautiful rural offices
Plenty of free parking (you’ll never struggle to find a space)
Office dog

Key responsibilities

Set up, oversee and management of client PPC campaigns
Manage relationships with effective communication with key clients’ contacts to ensure high level of client service
Monthly reporting for clients in the form of effective, timely and high-quality reports as well as developing KPIs and performance reporting
Development and management of social media campaigns for clients using up to date research and techniques
Optimising campaigns with use of Google Analytics and other tools
Creating ad copy for social and PPC campaigns
Analysis of campaign results and reporting results to team members
Create strategies for new campaigns
Set up and manage email marketing campaigns
Attendance at client meetings – providing overview of strategy and options
Keep up to date through research and training of current trends

Experience

Agency environment

Minimum of four years’ experience running paid ads campaigns, ideally within an agency environment

Content and certified

Proven track record in achieving campaign results, namely return on investment/conversions from campaigns.
Experience across Google Ads (Qualified)
Experience and proven track record of paid-for social media advertising
Experience of Conversion Rate Optimisation (CRO) and ROI tracking for clients’ PPC accounts

Passion and knowledge

Excellent knowledge of the paid media landscape with a good understanding of digital marketing and the role paid media plays in achieving client objectives.
Have vast experience using Google Ads, Keyword Planner, Google Analytics, Google Tag Manager, Google Search Console

Lead generation

Creating and delivering detailed PPC plans (working with other team members to align goals)
Have experience in producing ROI on a wide range of client budgets and PPC account types (search, display, retargeting, shopping etc)

Send your CV

Send your CV and covering letter to laura@strand-pr.co.uk