CASE STUDIES
Willmott Dixon
June 2023
Reading time: 3 minute(s).
SERVICES
PR strategy, press releases
OUR BRIEF
We were approached by the London and East team that was looking to increase the Willmott Dixon profile in the areas where it was working on projects.
The company has very strong community values and it wanted to use coverage in local and regional media to demonstrate its guiding principle that the work it does enhances lives and creates a sustainable legacy for its customers.
Since commissioning Strand, the impact has been phenomenal. We’ve had some really great local coverage on stories we just didn’t think we should be talking about.
Richard Davidson, Director and Board Member
Contact us nowINTRODUCING WILLMOTT DIXON
Willmott Dixon is an award-winning privately owned construction and fit-out company that was founded in 1852. It has offices in more than 20 towns and cities across England and Wales with its head office in Letchworth.
WHAT WE DID
With former journalists in our team, we have extensive knowledge and experience in pitching to local media, as well as a packed contacts book.
Working with Willmott Dixon’s internal communications team, we created a six-month plan, looking at events and projects that we knew would provide opportunities for press coverage.
Local media outlets have changed their approach in recent years and have become more selective in what is published which has led to us adjusting our tactics to ensure our releases hit the mark.
It is important we stay abreast of changes across newsrooms to allow us to continue to be effective for our clients.
Human interest stories still rate highly for local editors and a lot of our focus fell in this area, although not exclusively.
