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Facebook Analytics is shutting down

April 2021

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At of the end of June, Facebook’s analytics and insights tool will be retiring. But what does this mean for your business, and what can you do to continue monitoring your page’s performance?

What is Facebook Analytics and why is it going away?

It’s a central tool that enables businesses to optimise their social campaigns through data insight, including demographics and audience behaviour.

The tool eventually extended across multiple applications and websites that Facebook-owned, making the collected data far more representative and accurate, giving businesses a plethora of rich data in customers.

Facebook has not given an explicit reason as to why this decision to shut down this tool has been taken. However, it is speculated that the issue of privacy rights for customers is a central facet to this shift.

What to do now:

Other options

In addition to Facebook, there is also an endless pit of social media analytics tools for businesses to consider for their online brand. For example:

We would argue that quite a few third-party tools have been outperforming Facebook Analytics for years.

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April 2021 | Megan Mower