Public Relations
Marketing
Digital

CASE STUDIES

Redwood Bank

May 2020

SERVICES

PR strategy, press releases, crisis communications, award entry writing, social media management.

OUR BRIEF

Commissioning Strand PR in 2018, Redwood Bank was seeking an agency that could help to elevate the profile of this newly launched challenger bank.

Having launched just four months after securing its initial banking license, the bank has offices in both Letchworth Garden City and Warrington providing SMEs mortgages for business owners and professional landlords, and competitive notice savings accounts.

They react in a very timely manner but at the same time are proactive. The quality of their work and the content of their work is fantastic.

Gary Wilkinson, CEO & Co-founder

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What we did

Working closely with the head of marketing and PR and CEO/Co-founder, we devised a PR plan that would enable Redwood to reach it’s intermediary market and brokers as quickly and effectively as possible.

Ultimately, the strategy pivoted around growth and brand awareness. The feedback from the team at Redwood made it seamless in learning which coverage delivered results for the business.

Since inception, Strand’s role at Redwood has become much more diverse, supporting all functions of the marketing and PR department in addition to devising new strategies and managing them through to completion.

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The Results

Having been initially commissioned on a 12-month term, we are delighted to now be in our third year supporting the team at Redwood Bank.

  • Effective messaging and PR strategy
  • Coverage in all key publications
  • Consistent proactive press ideas
  • Increased engagement on social media platforms

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