CASE STUDIES
Redwood Bank
May 2020
SERVICES
PR strategy, press releases, crisis communications, award entry writing, social media management.
OUR BRIEF
Commissioning Strand PR in 2018, Redwood Bank was seeking an agency that could help to elevate the profile of this newly launched challenger bank.
Having launched just four months after securing its initial banking license, the bank has offices in both Letchworth Garden City and Warrington providing SMEs mortgages for business owners and professional landlords, and competitive notice savings accounts.
They react in a very timely manner but at the same time are proactive. The quality of their work and the content of their work is fantastic.
Gary Wilkinson, CEO & Co-founder
Contact us nowWhat we did
Working closely with the head of marketing and PR and CEO/Co-founder, we devised a PR plan that would enable Redwood to reach it’s intermediary market and brokers as quickly and effectively as possible.
Ultimately, the strategy pivoted around growth and brand awareness. The feedback from the team at Redwood made it seamless in learning which coverage delivered results for the business.
Since inception, Strand’s role at Redwood has become much more diverse, supporting all functions of the marketing and PR department in addition to devising new strategies and managing them through to completion.
The Results
Having been initially commissioned on a 12-month term, we are delighted to now be in our third year supporting the team at Redwood Bank.
- Effective messaging and PR strategy
- Coverage in all key publications
- Consistent proactive press ideas
- Increased engagement on social media platforms
