CASE STUDIES
Landmark PD
June 2020
Reading time: 2 minute(s).
SERVICES
Email marketing
OUR BRIEF
Develop an email marketing strategy to support the growth of the subscriber base.
Investigate alternative tools to increase brand awareness within key audience demographic.
Since the beginning of 2021, email marketing campaigns originated by Strand PR have increased our potential subscriber base by 60% and we are on target to meet our 2021 goals by the end of May.
Bob Edwards, Director
Contact us nowEmail marketing supports growth of subscription model
We see the rise in Netflix, Spotify and other tech-based subscription models but they’re not the only ones looking to provide high-quality services through this model.
Introducing Landmark Practice Development, an accountancy marketing specialist looking to deliver fee-building strategies to UK accountants.
When founder and director Bob Edwards wanted to grow his subscription base, he contacted Strand PR.
Introducing Landmark Practice Development
Landmark PD has been provided low-cost, high-value resources to UK accountancy firms for decades. The founder Bob Edwards is a qualified accountant who is motivated to support firms in improving client services through innovative ideas and easy-to-apply tools.
Bob has built and sold two practices from a standing start since he first acted for small business owners way back in the Thatcher period. He has witnessed three-day weeks, numerous recessions but nothing to match the current coronavirus disruption. He still looks after a few clients to keep his toe in the water.
What we did
Following a deep dive into the brand and its future objectives, we analysed existing strategies and proposed a six-month email marketing strategy to drive website visits, email engagement, open rate, and, ultimately, conversions.
With prior experience supporting accountancy firms, payroll bureaus among other financial institutions, Strand PR brought market experience and insight to the campaign.
The Results
Within the first six weeks of commission, Strand PR increased the subscriber base by 60 per cent.
- Adapted conversion methods
- Added clearer links to the website
- Introducing a hot lead follow-up system
Converting prospects to become subscribers to our Fee Builder program requires innovative and consistent messaging. I was relieved when I discovered Strand PR as Laura Pearce and her team have, at a stroke, solved this thorny issue.
Since the beginning of 2021, email marketing campaigns originated by Strand PR have increased our potential subscriber base by 60% and we are on target to meet our 2021 goals by the end of May. A fantastic achievement.
It is such a relief to have this support. Every business owner will appreciate the difficulties we all face – following Brexit and COVID challenges – to reach out and achieve our business goals. Strand PR have very definitely helped in this regard and I heartily recommend them to any business that wants to achieve their plans for growth during this difficult time.
Bob Edwards, Director
